This is a concept design for a Volkswagen Beetle landing page that emphsizes the evolution of the car. Inspiration for this project was drawn from my passion for advertising history. I created elements that nod to Doyle Dane Bernbach's Volkswagen campaign of the 1960s and focused on Volkswagen’s longstanding commitment to honour the Beetle's classic look.
A campaign driven by real Canadian stories for Canadians in need.
Research showed that even though 85% of Ontarians support organ donation, less than 25% were actually registered. Canadians just didn't know where to start. So we developed a campaign that got right to the point, showing people how easy it is to become an organ donor.
We took it even further to highlight real Canadian stories about organ donor recipients and their families and used their strong messages to create digital and OOH ads.
A campaign package was developed for student governments to implement in schools. The goal was to prepare young people to make an informed decision about organ donation when they go for their driver's license, as that is often the first time Canadians are asked to be a donor.
In the end, we were rewarded for our work on this campaign and were given the opportunity to pitch to Lashbrook Marketing and various communications and healthcare professionals from the Trillium Gift of Life Network. Our work was then showcased at an annual design and technology industry night hosted in London, ON.
This is a concept design for a Mediterranean food and wine brand. This concept was inspired by the typeface "Evergreen," which reminded me of Meditterranean culture and style.
A concept landing page design for HSBC. This project was inspired by my last visit to HSBC's current homepage. I thought the overall look and user experience could use a refresh; something like this.
This conference brand was designed for the Toronto-based software company Sparkrock. This year, Sparkrock's annual Fuel Good conference was hosted at Toronto's historic One King West Hotel.
A catering menu designed for Picnic Foods, a restaurant in Toronto dedicated to serving fresh and healthy food.
To see more of my work, visit my portfolio on Behance.